The primary objective of this project was to develop a captivating short advertisement targeted at young individuals aged 14-20+, with the intention of sparking their interest in the Jugendparlament (Youth Parliament).
By leveraging dynamic visuals, contemporary music, and relatable messaging, the ad seeks to resonate with this age group and emphasize the importance of civic engagement and youth empowerment.
The advertisement highlights the opportunities available for young people to make a difference in their communities, and demonstrates how the Jugendparlament can serve as a platform for them to express their ideas, collaborate, and take action on issues that matter to them. By appealing to their aspirations and showcasing the impact they can have, this ad aims to inspire a new generation of young leaders to get involved with the Jugendparlament and actively participate in shaping their future.
